Whole new ballgame - Boone/Oakley
Boone Oakley, NEWS | (0)
Whole new ballgame
The Bobcats will soon unveil a new effort to remake the struggling franchise's image in Charlotte
No, the Charlotte Bobcats aren't playing hard to get. But when the team launches its totally revamped marketing campaign next month, it will no longer be making a hard sell on tickets.
Instead, the franchise, which has spent three years and millions of dollars pushing ticket packages, will focus on building an entirely new image.
"We understand what the (Carolina) Panthers have been able to achieve, what NASCAR has been able to achieve and what the Hornets achieved in terms of making a real connection ...