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Wray Ward Laseter, one of the Charlotte region’s leading, independent creative marketing communications firms, has been selected as agency of record by Chicago Pneumatic’s Vehicle Service Division and given the responsibility for developing and implementing a comprehensive advertising, interactive and public relations program.

Wray Ward Laseter will manage public relations, creative and digital development, direct marketing and market segmentation analysis, media planning and buying assistance, sales support and collateral materials for the company’s industry leading line of aftermarket tools, accessories and compressors.

“With its more than 100 years of product innovation, Chicago Pneumatic is recognized by professional automotive and body shop technicians as a tools pioneer and market leader,” said Jennifer Appleby, president and chief creative officer of Wray Ward Laseter. “We will work hand-in-hand with CP to create a marketing communications program that enhances its brand, which already enjoys a strong legacy.”

Chicago Pneumatic is a premier manufacturer of pneumatic tools with a strong presence in power tools and equipment in the vehicle service market, including automotive and truck tire shops, truck and automotive general repair and body shops. The company’s key products in the vehicle service market include pneumatic impact wrenches, ratchets, drills, grinders, hammers, sanders, and other body shop tools, along with a comprehensive range of compressors. The company’s U.S. operations are based in Rock Hill, S.C.

“Our brand building and marketing initiatives in the U.S. demand an agency with a high level of creative abilities backed by innovative strategic thinking,” said Paul Humphreys, global communications manager, CP Vehicle Service Division. “Just as important, we must have an agency that can make the commitment to be a true partner with us. We found these abilities and this commitment with the team at Wray Ward Laseter.”

Chicago Pneumatic is a global leader in the design, manufacture and distribution of innovative aftermarket tools, accessories and compressors. Founded in 1901, the company serves automotive, truck and heavy equipment repair and tire and body shops with industry leading pneumatic impact wrenches, ratchets, drills, grinders, hammers and sanders.