The Archives

10.29.07

BooneOakley Lights the Way for Halo NEWS, bullzeye creative | (0)
October 29, 2007 By Adweek Staff BooneOakley added the Halo business in August. BOSTON BooneOakley has launched ads introducing Halo Technologies' germicidal vacuum. The campaign targets women with kids under 10 and includes full-page print ads appearing in magazines such as People and Oprah; two 30-second TV spots running in New York, Dallas and Minneapolis; and a 44 foot by 34 foot 3-D installation in New York's Times Square. Direct-response materials are also in the mix. One commercial features swirling light patterns and the words "Just before dying dust mites report seeing a brilliant flash of light," a reference to the Halo's ultraviolet germ-killing system. ...

Tagged: NEWS
10.29.07

Local ad shop tackles tough social issue NEWS | (0)
Local ad shop tackles tough social issue Charlotte Business Journal - by Rich Thomaselli Staff writer Mecklenburg County's Area Mental Health Authority will start an advertising campaign next week geared toward preventing teen suicides. The campaign, from Charlotte agency Ritz Marketing Inc., features stark, powerful print ads to be placed at malls, movie theaters and schools; radio spots; and a presence on Facebook, the online networking site popular with teen-agers. There will also be two digital billboards on interstates 77 and 85. Continue Reading...

Tagged: NEWS
10.25.07

Red F offers a new brand approach NEWS | (0)
Charlotte's Red F marketing company, which handles Wachovia's Latino account, is doing something nice to celebrate landing on the Inc. 500 list of fastest-growing companies. (No. 106.) It's the Extreme Marketing Makeover contest, offering a $50,000 new look for a nonprofit in need. E-mail mquant@redf.com. How does Red F market Wachovia to Latinos? With Wachovia on Wheels, among other programs. The trucks and trailers hit neighborhoods, festivals, soccer tournaments. "Word of mouth in the Latino market is huge," says Red F Prez Dan Roselli. (Wife Sara Garcés is also a prez.) JEFF ELDER

Tagged: NEWS
10.25.07

Eric Mower ad campaigns win national honors NEWS | (0)
Flying to Los Angeles -- then quickly to New York and back to Charlotte -- was worth the jet lag for Eric Mower and Associates. On that recent trip, the marketing firm picked up two national awards for its work for Bojangles' Restaurants Inc. and Nucor Corp. Continue Reading...

Tagged: NEWS
10.15.07

Mountain Laurel Advertising NEWS, mountain laurel advertising | (0)

Tagged: NEWS
10.11.07

A Lecture At Studiobanks STUDIOBANKS, events | (0)
Please Join Us! A Lecture At Studiobanks Date: Tomorrow, Thursday, October 11th Time: 6:30-9:30 PM Location: Studiobanks, 2030 S. Tryon Street, Suite 3G, Charlotte, NC 28203 We have been asked to give a lecture about our studio tomorrow, October 11th. The lecture is part of an AIGA series that highlights Carolina-based agency owners, art directors, designers and freelancers. It is geared towards introducing students and budding designers to the design happening right next door. Their website describes the event like this: A Lecture By Your Next Door Neighbor Ever wonder who the mysterious neighbor is across the street? Well, it might ...

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