adcharlotte

ABOUT THIS PROJECT:
Stefan Sagmeister, a socially influential designer, author and educator has learned twenty or so things in his life so far, publishing these personal maxims all over the world, as well as in his book, simply titled “Things I Have Learned in My Life So Far”. For his lecture tour stop in Charlotte, the AIGA was in need of a poster promoting the event. Inspired by the spirit of social discovery in Stefan’s book, MODE asked various individuals around the city to share some of their own personal maxims, which were captured in their very handwriting. The individuals were chosen at random and photographed over a 10-day period at 30 different locations around the city. They represent a variety of ages, social statuses, races, professions, religious beliefs, and life experiences. The final piece was elevated to greater social level and beyond design circles, having a reciprocal relationship between the city of Charlotte and Stefan.

EVENT DETAILS:
April 21, 2008 6:30-9:30pm
Talk About with Stefan Sagmeister (Things I have learned in my life so far)
Spirit Square - Duke Energy Theater
345 North College Street
Charlotte, NC 28202
www.aigacharlotte.org/events/detail/143

DESIGN CREDITS:
Agency: MODE.
Creative Director: John Pietrafesa
Art Director: Ian Varrassi
Designers: Ian Varrassi, Maxim Vakhovskiy, Alex Westray
Photographer: Maxim Vakhovskiy