adcharlotte

SPEAKER: Francis Shepherd, Senior Systems Engineer, Apple
DATE: Wednesday, August 13, 2008
LOCATION: Dilworth Neighborhood Grille, 911 East Morehead St., Suite 200, Charlotte, N.C. 28206
ATTIRE: Business Casual
TIME: 5:30pm: Casual Buffet, Cocktails and Networking; 6:30pm: Program
PRICE: $20.00 AMA members/students paid online, by August 12, 2008
$35.00 Non-members and all payments the day of the event

Event Summary:

There is no way to avoid it, shift is happening everywhere. User driven content and “back channel” conversations are shaping brand recognition in unique ways. As users become mobile, understanding the landscape and developing a “smart” Web 2.0 strategy is essential.

Extensible platforms like the iPhone and the iPod Touch leverage your brand’s buzz through innovation. Rich media content provides new marketing opportunities to deliver your mobile message. Join in the conversation and explore Apple’s creative technologies, to fine tune your mobile impact and extend your online presence while engaging emerging trends.

Francis Shepherd Bio:

Francis Shepherd is a Senior System Engineer for Apple in North Carolina. With over 30 years experience in the communication arts field, his career has transcended advertising photography, print and web design, interactive media, software development, visual FX production, and technology consulting. Before coming to Apple, he worked as an advertising photographer in Dallas,TX and Cologne, Germany, founded Digital Valley Design in Chadds Ford, PA, and served as creative director for DADA DATA in Cary, NC. He is the founder of the Carolina Final Cut Pro Users Group and publishes an Arts & Creative News feed ( http://www.carolinafcpug.org/blog/  ). Francis is a frequent technical presenter at conferences, workshops, and media events. His focus areas include integrating media into learning environments, mentoring content innovators in digital media initiatives, meme tracking, and exploring new trends with emerging technologies.