BooneOakley Lights the Way for Halo
NEWS, bullzeye creative | (0)
October 29, 2007
By Adweek Staff
BooneOakley added the Halo business in August.
BOSTON BooneOakley has launched ads introducing Halo Technologies' germicidal vacuum.
The campaign targets women with kids under 10 and includes full-page print ads appearing in magazines such as People and Oprah; two 30-second TV spots running in New York, Dallas and Minneapolis; and a 44 foot by 34 foot 3-D installation in New York's Times Square. Direct-response materials are also in the mix.
One commercial features swirling light patterns and the words "Just before dying dust mites report seeing a brilliant flash of light," a reference to the Halo's ultraviolet germ-killing system. ...
