Woodbine hones focus, shifts execs, lands clients
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Woodbine, one of the Triad's largest marketing and advertising firms, has spent recent months shifting its focus to brand revitalization.
The move has paid off with several new account wins, and its top two executives will switch roles to guide the company's future.
Peter Mitchell, previously the chief operating officer, will become president and CEO. His business partner and founder Maureen Hall has returned from a three-month sabbatical to serve as chief relationships officer.
Mitchell said the firm has the creative team in place it needs for the new focus, but the shift has resulted in recruiting for two new positions in account ...