The Role of Advertising in America
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Advertising occupies a special, historic place in American society. Linked to the bedrock principles that shaped our nation -- free speech, competition and democracy -- it has served the public since colonial times as a source of vital information about our open, market-based economy.
I. Introduction
Today, advertising is aligned with the forces that are transforming our nation and enabling it to flourish, such as new technologies, widespread information access and entrepreneurial innovation.
And, looking to the future, advertising is an important engine of economic growth. It's a huge industry in its own right, as well as a significant contributor to the vitality ...