The Archives
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07.25.08Corder Philips named agency for coastal developmentCharlotte Business Journal Corder Philips has been named agency of record for Haig Point, a private, 1,050-acre residential development and club on the northern tip of Daufuskie Island, S.C. The property is a mile southwest of Hilton Head Island. “We selected Corder Philips because they stood out as a very strategic agency that has the expertise and resources to best address our needs,” says John Rigg, board member of Haig Point. Corder Philips will provide planning, public relations and media services, among others. Financial terms of the agreement weren’t disclosed. Corder Philips is based in Charlotte. The firm markets communications services that include strategic planning, advertising ...
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07.24.08How the Orphan Works Bills Affects Visual ArtistsCongressional Legislation The Orphan Works Act of 2008 Bill # H.R.5889 Original Sponsor: Howard Berman (D-CA 28th) Cosponsor Total: 4 (last sponsor added 04/24/2008) 2 Democrats 2 Republicans About This Legislation: How the Orphan Works Bills Affects Visual Artists H.R. 5889, The Orphan Works Act of 2008, was introduced on April 24, 2008 by House Judiciary Committee Intellectual Property Subcommittee Chairman Berman of California, full Judiciary Committee Ranking Member Lamar Smith of Texas, and Intellectual Property Subcommittee Ranking Member Howard Coble of North Carolina. It limits the remedies in a civil action brought for infringement of copyright in an orphan work. It amends Chapter 5 of ...
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07.18.08Top 100 brands of 2008Top 100 Most Powerful Brands 2008 - Upload a Document to Scribd Read this document on Scribd: Top 100 Most Powerful Brands 2008
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07.18.08To the Letter BornApril 2, 2008, 10:49 pm To the Letter Born By Steven Heller Many designers have waxed admiringly about Barack Obama’s sophisticated typographical design scheme, particularly the consistent use in much of his graphic material of the typeface Gotham, designed by Tobias Frere-Jones. So I called Brian Collins, an expert on branding, to get his thoughts on what this “good design” means for the candidate. Steven Heller: As a branding expert, can you tell me what it is about the typographical scheme of Senator Obama’s campaign that is unlike his challengers’? Campaign poster. (Barackobama.com) Brian Collins: John McCain’s, Hillary Clinton’s and Barack Obama’s campaigns all make good ...
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07.07.08The Changing Face of the U.S. ConsumerThe Changing Face of the U.S. Consumer What We Can Learn from Census Data, and Why It Matters for Brands By Peter Francese Published: July 07, 2008 NEW YORK (AdAge.com) -- The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It's not news that the nation is aging, but the fact that the average U.S. head of household is just six months shy of 50 is a startling statistic. Also factor in that regional demographics are diverging more than ever before. The young, multicultural West bears ...
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06.25.08
